CI Bakery Introduce New Lower Price Loaf

CI Bakery Introduce New Lower Price Loaf

Published 10 June 2011

A new lower priced loaf of bread introduced to Channel Island shoppers earlier this month is topping more than 5000 sales per week. The loaves are being sold in most local supermarkets including Checkers Xpress Food Halls, C.I. Co Op, Iceland and other convenience stores. The loaf is retailing at 1.14p in Jersey and is being produced by Cimandis, owners of CI Bakery and part of the SandpiperCI group of companies. In Guernsey the loaf is retailing at 1.09p and is also being produced by Cimandis, owners of Warry's Bakery and part of the SandpiperCI group of companies. The loaves are being sold in most local supermarkets including Checkers Xpress Food Halls, C.I. Co Op, Iceland, Alliance and other convenience stores.

The Bakery's have invested in streamlining its operations to cut costs enabling it to produce good quality, well-priced value loaves for sale to local retailers. The lack of economy of scale means the cost of local bread production is higher than other larger communities such as the UK. This is due to a number of factors including, production lines only operating for short periods each day; the high cost of raw materials due to small volumes; the costly operation of a large fleet of vehicles to ensure products are distributed island-wide while still fresh and higher staff costs due to the Island's increased cost of living. Martina McGibney, Cimandis sales director said: We've been working for some time to introduce a value loaf to our range of products. By investing in more streamlined practices and using our expertise to produce locally baked fresh bread, we're able to produce a new lower priced, good quality loaf of bread. The new product went on sale on the 12th May and has clearly been well received by local consumers. Cimandis hope to introduce more lower priced value products in the future.

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