Coca-Cola Celebrates Contour Bottle's Centenary
Published 24 March 2015
At Cimandis, we love celebrations and this year we’ve got a good reason as we mark 100 years of the Coca-Cola iconic Contour Bottle. Featuring a sensuous, curvaceous silhouette like no other, the Coca-Cola Contour Bottle is one of the most famous and unmistakable designs of all time.
Created in 1915 by The Root Glass Company of Terre Haute Indiana to stop the efforts of copycat cola brands, the bottle answered a brief that called for “the packaging to be highly distinctive, recognised by touch alone and identifiable even when in the dark or shattered on the floor”.
Originally inspired by the organic curves and grooves of the cocoa bean, due to a mistaken belief that the cocoa pod was part of the drink’s secret formula, the bottle has gone on to inspire legendary artists, musicians and fashion designers – from Warhol to Dali; Elvis to Marilyn; Versace to Lagerfeld.
Over the past century, the Contour Bottle has cemented its place not only in hearts of Coca-Cola lovers across the globe, but also as a true icon of popular culture that has stood the test of time.
Cimandis celebrated at the Channel Island CIM Awards ceremony, designed both to recognise the very best marketing and communications campaigns from all sectors across Jersey and Guernsey. Coca-Cola sponsored the event including the Best Brand Campaign Category. Guests enjoyed the Coca-Cola Photo Booth, special celebratory bottle openers, show girls and lots of imagery from the Coca-Cola campaign throughout the event.
« Back to all news items