Coca-Cola Launches Football Promotion to Celebrate 2014 Fifa World Cup
Published 26 June 2014
To celebrate the 2014 FIFA World Cup™, Coca-Cola is giving consumers in Great Britain and Channel Islands the chance to win one of up to 1 million Coca-Cola footballs in the run up to the tournament. Through the promotion Coca-Cola hopes to inspire people through the 2014 FIFA World Cup™ to be active this summer.
The Win A Ball promotion forms a key part of Coca-Cola’s partnership with the 2014 FIFA World Cup™ and the promotional giveaway is part of Coca-Cola on-going ambition to encourage consumers to lead active healthy lifestyles.
Additionally, Coca-Cola will be taking the Win A Ball promotion on tour and will allow local Jersey residents to have the opportunity to showcase their football skills with the chance to win a Coca-Cola football.
Jon Woods, General Manager, Coca-Cola Great Britain said: “We believe people are healthier and happier if they move more and we know that global sporting events like the FIFA World Cup™ have the power to inspire millions of people around the world. This year we’re using our role as a FIFA World Cup™ partner to inspire families to come together, be active and get moving with a ball”.
Dave Chalk, Managing Director, Cimandis, Coca-Cola distributor, said:“We’re delighted Coca-Cola will be offering this promotion in the Channel Islands this summer and we hope it inspires people to get out and get moving. We hope that families and friends will take the opportunity to come together and enjoy the tournament this summer.
The limited edition Coca-Cola footballs can be won in the Channel Islands until 13 July 2014. For further details please visit: www.cimandis.com/winaball
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